Details

Intellectual Capital Management

The course explores management of intellectual capital for competitive advantage. In the knowledge-intensive economy, intellectual assets like human capital, patents, copyrights, trademarks and trade secrets are a large part of a firm's total wealth. However, businesses often do a less than stellar job of managing intellectual capital strategically. The course adopts a "lifecycle" approach to the management of an intellectual asset, which includes: the creation and protection of intellectual asset; the transference of technology assets (whether protected by patent, copyright or trade secret) to trade dress, design patents and trademarks; the translation of the resulting suite of intellectual assets to other product types (derivative, complementary, next-generation, etc); and their transportation across the product chain (value-chain management). While the course builds on intellectual property concepts, knowledge of this topic is not a prerequisite. For those who have taken intellectual property courses, the course operates as complement addressing how businesses can and do strategically manage intellectual property as an aspect of their larger intellectual capital management strategies. Why take this course? In the age of information, ideas and innovation are becoming the principal drivers of economic growth and competitive business advantage. Accordingly, in nascent and rapidly growing industries (for example, biotechnology and internet media and technology) populated with many promising start-ups, the agile management of intellectual capital can be the difference between survival and extinction. Additionally, digital product delivery is dramatically impacting the way that the expression of ideas, software, business processes and other elements of intellectual capital are being created, acquired, leveraged and defended. While knowledge of property and corporations is an important part of management of these topics, an understanding of legal doctrine without a larger strategic plan for how it should be used, combined and integrated into business models does not adequately prepare one to tackle these issues. The goal of this course is to provide the complementary strategic planning skills necessary to harness the full power of intellectual property and to also understand when non-proprietary models may add value for a business. A "value articulation" heuristic will be used to facilitate this goal. Teaching Method: Intellectual capital management methods and practices will be introduced through demonstration and discussion each class period. Industry specific examples will be investigated through a series of business case studies, typical of the type used to study business management, addressing companies in both the manufacturing and service sectors of the economy. Insight from the experience of students formerly or presently involved with intellectual capital or property development programs is encouraged. Students will be divided into teams for course discussion of assigned case studies. Comprehensive PowerPoint presentations will be provided for all classes. Method of Evaluation: The final grade will be based 40% on class discussion and 60% on a final 2-draft paper which will be presented during the last two class sessions. The final papers will be a team product. NOTE: The 2-draft paper will not satisfy the graduation writing requirement.


Catalog Number: PPTYTORT 682
Practice Areas: Intellectual Property Practice Area


Course History

Summer 2013
Title: Intellectual Capital Management
Faculty: Francis, Clinton William (courses  |  homepage)
Section: 1     Credits: 3.0
Capacity: 40     Actual: 40



Summer 2012
Title: Intellectual Capital Management
Faculty: Francis, Clinton William (courses  |  homepage)
Section: 1     Credits: 3.0
Capacity: 40     Actual: 37



Summer 2011
Title: Intellectual Capital Mgmt.
Faculty: Francis, Clinton William (courses  |  homepage)
Section: 1     Type: Lecture     Credits: 3.0
Capacity: 40     Actual: 39