Course Details

Design Thinking I: Discovery and Invention

This course will teach the design and development process of strategically "inventing" form and functional new products within an established best practices product development methodology. This purposeful invention strategy is very challenging, as many designers are typically confronted with the necessity of inventing in a crowded space, often challenged to differentiate in an area where many experienced thinkers have walked before. Unlike commercializing new-to-the-world technologies, where by definition the inventor is in a technical white space, designing in an existing competitive space presents its own unique challenges for creating competitive advantage. This class is designed to provide students with the arsenal of techniques and strategies they will need to invent new products in crowded, existing spaces, where the goal is not only to solve the customer's problem, but also to secure sustainable competitive advantages in the marketplace. Evaluation: There is no final exam. Students complete two projects. Class Materials: Book purchase not required. Instructor will create a course pack.

Catalog Number: BUSCOM 970-0
Additional Course Information: MSL students only


Course History

Fall 2017
Title: Design Thinking
Faculty: Brown, Daniel P.
Section: 1     Credits: 1.5
Capacity: 25     Actual: 17

Fall 2016
Title: Design Thinking
Faculty: Brown, Daniel P.
Section: 1     Credits: 1.5
Capacity: 24     Actual: 20

Fall 2015
Title: Design Thinking I: Discovery and Invention
Faculty: Brown, Daniel P.
Section: 1     Credits: 1.0
Capacity: 24     Actual: 11