Course Details

Intellectual Property & Business Strategy

This course covers the broad agenda of using intellectual capital in a strategic manner to achieve business advantage. With increased globalization, intangible assets such as human capital, intellectual property, brands, and relationships have become the dominant proportion of a firm’s market value. Most firms, however, do a poor job of strategically managing these assets for long-term sustainable competitive advantage. To better prepare you as a strategic manager of knowledge-based assets, this course adopts a lifecycle approach that covers the creation of an asset, its codification and protection as intellectual property rights, leveraging through contracts and other strategic techniques such as litigation, data mining and administrative proceedings. The course also approaches intellectual property strategy from a stakeholder perspective. The effective and strategic management of intellectual property and other knowledge-based rights considers various important constituents that include: external regulators, the courts, administrative agencies, inter-firm departments, top management, partners, customers, competitors, the media and public at large. Registration Requirements: IP Fundamentals is a pre-requisite. Evaluation method: Weekly discussion memos and a final exam. Class Materials:Required readings will be posted online in Canvas.

Catalog Number: INTPROP 970-0


Course History

Summer 2016
Title: Intellectual Property & Business Strategy
Faculty: Orozco, David
Section: 1     Credits: 1.5
Capacity: 15     Actual: 8