Course Details

Presentation Design & Visual Storytelling

"In this hands-on workshop, students will learn how visual communication and presentation design can help professionals communicate about and promote ideas. We will explore how visual communication and graphic visualization can benefit teams and organizations and how these processes can be used to convey ideas to customers, co-workers, and investors in a meaningful and impactful manner. The workshop considers questions such as: What are the basic building blocks of "storytelling" and why are organizations identifying it as a core leadership skill? What can we learn from engaging TED Talks that will improve our everyday communication? How do we think about our target audience and what they want to hear? What are simple, yet effective principles for the use of color, typography, images, and data? Student assessment will be based on active participation in discussion, and performance in class activities and exercises.

Catalog Number: BUSCOM 922-0
Additional Course Information: MSL students only,  Not a lottery course


Course History

Spring 2019
Title: Presentation Design & Visual Storytelling
Faculty: Durand, Peter M
Section: 1     Credits: 0.5
Capacity: 30     Actual: 27