Often the success of an event can be attributed to good planning and successful publicity efforts that take place before the event. Below are some guidelines about how to best publicize your event to increase awareness and attendance and make sure the event accurately represents Northwestern Law and any other sponsors.
Please notify Kathleen Gleeson before you agree to be a co-host or sponsor and begin organizing or publicizing any events for outside organizations or groups.
BEFORE THE EVENT
Law School Calendar
Before creating or requesting any other publicity materials you must first post your event on the Law School Calendar. Your posting will appear in a number of places, including:
You can use the Northwestern Law listservs to publicize your event to internal audiences.
Press Releases and the News & Events Web Page
Press releases are used to publicize announcements or events to a wider audience outside the Law School. Please contact the Communications Department at firstname.lastname@example.org to request a press release about your event or announcement. Releases are posted on our News & Events Web page.
Northwestern Law Stationery and Letterhead
Stationery with the Northwestern Law logo and letterhead can be used to create simple publicity materials such as letters, invitations, flyers, schedules, etc. You can obtain reams of stationery from the Copy Center in the Searle Building, 320 East Superior Street. You must explain to them that you want Northwestern Law letterhead. If you only say only letterhead they will tell you that they do not have any.
AALS Mailing Labels
If you have worked with the Publications department to create a publicity publication (such as a brochure, save-the-date cards, invitations, etc., and your target audience is academics at other law schools, you may want to order mailing labels from the AALS. Please visit the AALS Web site if you are interested in sending publicity materials to any law professors.
Posting Flyers and Posters
Flyers and posters announcing Law School-specific events can be placed in mailboxes or posted on bulletin boards or other locations around the Law School. Masking tape must be used when posting flyers on windows or painted walls. Do not tape flyers to any wood surface, and remember to remove flyers after the event has ended.
Banners can be used to recognize outside sponsors and to publicize events. To request a large banner with the Northwestern Law logo to hang from the Atrium walkway, contact the Marketing and Communications department.
Request a Photographer
We often post photos from various Northwestern Law events on the Web or include them in marketing materials and/or newsletters. To request a photographer for your event, contact the Marketing and Communications department.
DAY OF THE EVENT
Special event easel signs can be obtained from the Office of Special Events. Easels include plastic sleeves that can hold 8.5" x 11" fliers. Print information about your event on a regular sheet of paper and insert it into the sleeve. Signs should be placed at entrances to the Law School and/or in front of the room where the event is taking place.
Name tag badges with the Northwestern Law logo can be obtained for any Law School event. Contact the Marketing and Communications department to obtain sheets of the name tags and instructions about their use. Sticky name badges are available through the Fedex/Kinko's copy center in the Searle building.
When organizing an event where panelists will be speaking it is important to provide easily visible name tents so that your audience can identify speakers. The Office of Special Events can provide plastic name tag holders and you can download the standard template online on our Template page.
For more information about publicity materials that are not included here, please contact the Communications & Marketing team at email@example.com.