I.INTRODUCTION

A.Why Brands Are Discontinued
B.Why Discontinued Brands Matter
C.Owners of Discontinued Brands Have Options

II.STRATEGIC OPTIONS

A.Option 1: Do Nothing
B.Option 2: Litigate
C.Option 3: Token Use
D.Option 4: File New Intent-to-Use Applications
E.Option 5: Sell or License Brand

III.CONCLUSION