I.INTRODUCTION

II.WHAT DILUTION STATUTE?

A.The Evolution of Article 2-1-2:
B.Appellation Fame
C.Same or Similar Appellations

III.REPRESENTATIVE CASES

A.Negurosu Denko KK v. Matsushita Denko KK 77
B.Tokyo Kyuko Dentetsu KK v. Takachi Noboru84
C.Gibson Guitar Corporation v. Fernandes, K.K.89
D.Kobayashi v. Uesugi93
E.K.K. JACCS v. Nihonkai Pakuto109
F.Levi Strauss v. Edwin Mfg.110
G.K.K. Daigyotsusho v. J-Phone Higashi Nihon K.K. 112
H.Advance Magazine Publishers, Inc. v. Puropasuto122

IV.WHY SO FEW CASES?

A.More Cases Than Meet The Eye
B.Statute is Vague
C.Defensive Mark Registration System is Not Used Either
D.Dilution is Superfluous in Japan

V.CONCLUSION