Social Media Tips

Social media is an excellent tool for publicizing your work, expanding your professional network, and building the reputation of Northwestern Law. Each social platform has its own best practices — this tip sheet can help you establish the most effective strategy for your message.


Feels Good

  • Posts that get a lot of engagement (likes, shares, comments) on Facebook “feel good.” They have human interest, they share good news, they foster discussion.
  • Share articles in your field and include your short take in the post. Think about content that is useful to your followers.
  • Post rich media like images and videos.
  • Respond and interact with comments on your posts.
  • Post at least 3-5 times a week to get and keep likes.


News and Hot Takes  

  • Twitter moves fast and is best for breaking news or quick opinions on breaking news.
  • Build your brand — post about your area of expertise consistently.
  • Follow industry experts in your field and interact (reply, favorite, or retweet) with their content.
  • Use hashtags and handles — this makes your content easier for others to find.
  • When posting about the Law School tag us at @NorthwesternLaw. Our hashtag is #NLawProud.
  • Use trending hashtags instead of making up new ones.
  • Use links in your tweets. Tweets with links get more retweets than without. Use a link shortener like bitly to save characters.
  • Aim for 2-3 tweets a day, but no more than 2 per hour. 


Looks Good

  • LinkedIn is the space to tout all your professional news and accomplishments.
  • Keep your personal profile up to date and use a professional photo for your headshot.
  • Write a great summary. Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership.
  • Connect with industry experts in your field; find and join groups.
  • Post and share content that is relevant to your professional industry and can help others in their careers.

Remember, social media is just that — social. In order to build your presence and following, you need to create your own content and messages, but also engage with content from other users. Share your news with us at so we can share it on the Northwestern Law accounts. Also, always remember that social media is public. Once you click “publish,” your post is available to the world. Use your best judgment when posting and act as a valued member of the online community. 

Be sure to follow, share and engage with Northwestern Law on Facebook, Twitter, LinkedIn and Instagram.