Event Publicity

Successful events require detailed pre-planning and publicity efforts. Please consider the below guidelines about how to best publicize your event to increase awareness and attendance and to make sure the event positively reflects upon Northwestern Law and any other sponsors.

Please notify the Marketing and Communications department before you agree to co-host, sponsor, organize, or publicize events for outside organizations or groups.

Before the Event

Law School Calendar
Before creating or requesting any other publicity materials you must first post your event on the Law School Calendar. Visit the Submit an Event page for instructions as well as a list of additional places your event will appear following approval. 

Listserv emails
You can use Northwestern Law listservs to publicize your event to internal audiences.

• No broadcast email should be sent until the event has been posted on the Law Calendar.
• Broadcast emails are limited to one per event/announcement.
• Any broadcast email sent by faculty or staff should include the Northwestern Law banner. For information about how to incorporate the banner contact the Communications Department, law-communications@law.northwestern.edu.

News
News articles are used to publicize announcements or events to a wider audience outside the Law School. Please contact the Communications team at law-communications@law.northwestern.edu to request a news release about your event or announcement.

Northwestern Pritzker School of Law Stationery and Letterhead
Stationery with the logo and letterhead can be used to create simple publicity materials such as letters, invitations, flyers, schedules, etc. You can obtain reams of stationery from the Copy Center. You must explain to them that you want Northwestern Pritzker School of Law letterhead. If you only say letterhead they will tell you that they do not have any.

Posting Flyers and Posters
Flyers and posters announcing Law School-specific events can be placed in mailboxes or posted on bulletin boards or easels around the Law School. Remember to remove flyers after the event has ended.

Atrium Banners
Banners can be used to recognize outside sponsors and to publicize events. To request a large banner with the Northwestern Law logo to hang from the Atrium walkway, contact the Marketing and Communications department.

Request a Photographer
We often post photos from various Northwestern Law events on the web or include them in marketing materials and/or newsletters. To request a photographer for your event, contact the Marketing and Communications department.

Day of the Event

Name Tags
Visit the templates page for more information.

Name Tents
Visit the templates page for more information.

More information
For more information about publicity materials that are not included here, please contact the Marketing & Communications team at law-communications@law.northwestern.edu.