Course Details

IP Strategy & Mangement

This course covers the principles of why companies and individuals create or acquire intellectual property ¿ how intellectual property fits into the overall business objectives, as well as the operational aspects of managing an IP portfolio in sync with the business strategy. It will include a number of case studies examining the context of why companies do certain things with their IP, the consequences of good and bad decisions, as well as scenario projects that take a current IP-related situation in the market and postulate on its potential outcomes and merits. IP analysis as a competitive intelligence tool and how it fits into the overall strategy framework of a business will also be examined, incorporating the hands-on use of patent analytics software in one or more case studies. Students will become familiar with the practical aspects of IP portfolio management, including the IP Pipeline, as well as the processes, tools, and systems needed to maintain alignment with business objectives and create value opportunities. Leverage opportunities will be discussed, including evaluation of enforcement opportunities as good business investments. The course will be conducted through a series of short lectures and class discussions that frame specific IP knowledge domains, papers and articles, court rulings, video clips, web-based analysis tools, the USPTO website and student presentations. IP Fundamentals is a pre-req for this course.

Catalog Number: INTPROP 940-0


Course History

Spring 2018
Title: IP Strategy & Management
Faculty: Rodriguez, Paul Louis
Section: 1     Credits: 1.5
Capacity: 35     Actual: 25

Spring 2017
Title: IP Strategy & Management
Faculty: Rodriguez, Paul Louis
Section: 1     Credits: 1.5
Capacity: 30     Actual: 16

Spring 2016
Title: IP Strategy & Management
Faculty: Kraus, Michael H
Section: 1     Credits: 1.5
Capacity: 24     Actual: 13