Past Internet Search Conferences

Fourth Annual Conference on Internet Search and Innovation

Thursday, June 20 - Friday, June 21, 2013

Agenda

Papers

Session One - Internet Search and Consumer Choice

Being in the Right Place: A Natural Field Experiment on List Position and Consumer Choice
Marco Novarese, Center for Cognitive Economics, Universit del Piemonte Orientale
Chris M. Wilson, School of Business and Economics, Loughborough University*

Consumer Uncertainty and Price Discrimination through Online Coupons: An Empirical Study of Restaurants in Shanghai
Jie Zhang, Fudan University, School of Management
Scott J. Savage, University of Colorado at Boulder, Department of Economics*
Yongmin Chen, University of Colorado at Boulder, Department of Economics

What’s in a Name? Measuring Prominence, and Its Impact on Organic Traffic from Search Engines
Michael R. Baye, Kelley School of Business, Indiana University*
Babur De los Santos, Kelley School of Business, Indiana University
Matthijs R. Wildenbeest, Kelley School of Business, Indiana University

Market Structure, Reputation, and the Value of Quality Certification
Daniel W. Elfenbein, Olin Business School, Washington University in St. Louis
Raymond Fisman, Columbia Business School, Columbia University
Brian McManus, University of North Carolina, Department of Economics*

Session Two – Privacy Versus Trust

Selling Cookies
Dirk Bergemann, Department of Economics, Yale University
Alessandro Bonatti, MIT Sloan School of Management, MIT*

Customer Privacy and Competition
Oz Shy, Federal Reserve Bank Boston*
Rune Stenbacka, Hanken School of Economics

Trademarks, Triggers and Online Search
Stefan Bechtold, Center for Law & Economics, ETH Zurich*
Catherine Tucker, MIT Sloan School of Management, MIT

More Trusting, Less Trust? An Investigation of Early E-commerce in China
Hongbin Cai, Guanghua School of Management and IEPR, Peking University
Ginger Z. Jin, University of Maryland, Department of Economics*
Chong Liu, Guanghua School of Management and IEPR, Peking University
Li-An Zhou, Guanghua School of Management and IEPR, Peking University

Keynote Address

The Role for Economic Analysis in the FTC’s Google Investigation
Michael A. Salinger, Boston University School of Management*
Robert J. Levinson, Charles River Associates

Session Three – Internet Search and Antitrust

Search, Essential Facilities, and the Antitrust Duty to Deal
Marina Lao, Seton Hall University School of Law

Integration and Search Engine Bias
Alexandre de Corniere, Department of Economics and Nuffield College, University of Oxford
Greg Taylor, Oxford Internet Institute, University of Oxford*

In Google we Trust?
Roberto Burguet, Institut d'Analisi Economica CSIC and Barcelona GSE
Ramon Caminal, Institut d'Analisi Economica CSIC and Barcelona GSE
Matthew Ellman, Institut d'Analisi Economica CSIC and Barcelona GSE*

Session Four – Competition in Two-Sided Markets

Changes in Market Leadership and Dynamic Platform Competition
Hanna Halaburda, Bank of Canada
Bruno Jullien, Université de Toulouse, Toulouse School of Economics*
Yaron Yehezkel, Tel Aviv University, Recanati Graduate School of Business Administration

Expectations and Two-Sided Platform Profits
Andrei Hagiu, Harvard Business School, Harvard University*
Hanna Halaburda, Bank of Canada

Price Competition between Platforms: Equilibrium Coexistence on Competing Online Auction Sites revisited
Stefan Behringer, Universität Heidelberg

Dynamic Platform Competition in a Two-Sided Market: Evidence from the Online Daily Deals Promotion Industry
Byung-Cheol Kim, Georgia Institute of Technology, School of Economics*
Jeongsik Lee, Georgia Institute of Technology, Scheller College of Business
Hyunwoo Park, Georgia Institute of Technology, School of Industrial & Systems Engineering

Session Five – Targeted Content and Advertising in Internet Search

When Does Retargeting Work? Information Specificity in Online Advertising
Anja Lambrecht, London Business School
Catherine Tucker, MIT Sloan School of Management, MIT*

Local News Online: Aggregators, Geo-Targeting and the Market for Local News
Lisa M. George, Hunter College and the Graduate Center, CUNY

How Relevant are Experts in the Internet Age? Evidence from the Motion Pictures Industry?
Suman Basuroy, Price College of Business, The University of Oklahoma
S. Abraham (Avri) Ravid, Syms School of Business, Yeshiva University*

Social Advertising: Does Social Influence Work?
Ashish Agarwal, McCombs School of Business, University of Texas, Austin*
Kartik Hosanagar, The Wharton School, University of Pennsylvania


Third Annual Conference on Internet Search and Innovation

Thursday, June 21 - Friday, June 22, 2012
Agenda | Conference Photos

The Searle Center on Law, Regulation, and Economic Growth presents the Third Annual Conference on Internet Search and Innovation to be held at Northwestern University School of Law, Thursday, June 21, 2012-Friday, June 22, 2012. The conference will run from 12:00 P.M. on Thursday, June 21 to 2:40 P.M. on Friday, June 22. On Thursday evening, there will be a cocktail reception, dinner, and keynote address by Joel Mambretti, Director of the International Center for Advanced Internet Research at Northwestern University.

This conference is organized by Professor Daniel F. Spulber, Research Director of the Searle Center on Law, Regulation, and Economic Growth and Elinor Hobbs Distinguished Professor of International Business, Professor of Management Strategy, Kellogg School of Management, Professor of Law, Northwestern University School of Law (Courtesy).

The goal of this conference is to provide a forum where economists and legal scholars can gather together with Northwestern's own distinguished faculty to present and discuss high-quality research relevant to Internet search and innovation. The conference will cover academic work on Internet search and innovation, and the discussion will examine related public policy issues in antitrust, regulation, and intellectual property.

The conference organizers gratefully acknowledge the support of Microsoft, Google, and the Searle Center on Law, Regulation, and Economic Growth.

Thursday, June 21

Session One: Platform Competition and Internet Search

Session Chair: Catherine Tucker, Massachusetts Institute of Technology

Investment Incentives in Two-Sided Platforms
Ramon Casadesus-Masanell, Harvard University
Gaston Llanes*, Catholic University of Chile
Discussant: Jay Pil Choi, University of New South Wales and Michigan State University

Platform Competition under Partial Belief Advantage
Hanna Halaburda*, Harvard University
Yaron Yehezkel, Tel Aviv University
Discussant: Jay Pil Choi, University of New South Wales and Michigan State University

Strategic Search Diversion and Intermediary Competition
Andrei Hagiu*, Harvard University
Bruno Jullien, Toulouse School of Economics
Discussant: David Henriques, New York University

Platform Competition and Access Regulation on the Internet
Sue Mialon*, Emory University
Samiran Banerjee, Emory University
Discussant: David Henriques, New York University

Session Two: How Internet Search Affects Product Markets

Session Chair: Shane Greenstein, Northwestern University

To Buy or Not to Buy? A Two Stage Model of within Site Search
Ammara Mahmood*, University of Oxford
Catarina Sismeiro, Imperial College
Discussant: Sagit Bar-Gill, Tel Aviv University

Targeted Search and the Long Tail Effect
Huanxing Yang, The Ohio State University
Discussant: Sagit Bar-Gill, Tel Aviv University

"A" Business by Any Other Name: Firm Name Choice as a Signal of Firm Quality
Ryan C. McDevitt, University of Rochester
Discussant: Chris Forman, Georgia Institute of Technology

Bricks, Clicks, Blockbusters, and Long Tails: How Video Rental Patterns Change as Consumers Move Online?
Alejandro Zentner*, University of Texas at Dallas and Carnegie Mellon University
Michael D. Smith, Carnegie Mellon University
Cuneyd Kaya, University of Texas at Dallas
Discussant: Chris Forman, Georgia Institute of Technology

Keynote Address: "Creating Innovative 21st Century Communications Services and Technology: Advanced Applications, Technology, and Global Facilities"
Joel Mambretti, Director of the International Center for Advanced Internet Research at Northwestern University

Friday, June 22

Session Three: Online Advertising and Internet Search

Session Chair: Andrei Hagiu, Harvard University

Social Advertising
Catherine Tucker, Massachusetts Institute of Technology
Discussant: Joseph Uri Podwol, U.S. Department of Justice

Online Advertising and Privacy
Alexandre de Corniere*, Paris School of Economics
Romain de Nijs, Paris School of Economics
Discussant: Joseph Uri Podwol, U.S. Department of Justice

To Sponsor or Not to Sponsor: Sponsored Search Auctions with Organic Links
Michael Arnold*, University of Delaware
Eric Darmon, University of Rennes 1
Thierry Penard, University of Rennes 1
Discussant: Alexei Alexandrov, U.S. Consumer Financial Protection Bureau

Sponsored Search: Search Characteristics, Advertiser Quality & Click Performance
Ashish Agarwal*, University of Texas at Austin
Tridas Mukhopadhyay, Carnegie Mellon University
Discussant: Alexei Alexandrov, U.S. Consumer Financial Protection Bureau

Session Four: How to Improve Internet Search

Session Chair: Paul Liu, Google Inc.

The Quest for Content: How User-Generated Links Can Facilitate Online Exploration
Jacob Goldenberg, The Hebrew University of Jerusalem
Gal Oestreicher-Singer, Tel Aviv University
Shachar Reichman*, Massachusetts Institute of Technology
Discussant: Matthew Selove, USC Marshall School of Business

Explaining Price Dispersion in Online Auctions with Simple Search Frictions
Joseph Uri Podwol, U.S. Department of Justice
Henry S. Schneider*, Cornell University
Discussant: Matthew Selove, USC Marshall School of Business

Search with Refinement
Yuxin Chen, Northwestern University
Song Yao*, Northwestern University
Discussant: Chun-Hiu Miao, University of South Carolina

Search, Word of Mouth, and Sales Concentration
Andres Hervas-Drane, Universitat Pompeu Fabra
Discussant: Chun-Hiu Miao, University of South Carolina

Session Five: How Does Internet Search Affect Content?

Session Chair: Gene Burrus, Microsoft Corporation

The Impact of News Aggregators on Internet News Consumption: The Case of Localization
Susan Athey*, Harvard University
Markus Mobius, Harvard University
Discussant: Michael Baye, Kelley School of Business, Indiana University

Media, Aggregators and the Link Economy: Strategic Hyperlink Formation in Content Networks
Zsolt Katona*, University of California at Berkeley
Chris Dellarocas, Boston University
William Rand, University of Maryland
Discussant: Michael Baye, Kelley School of Business, Indiana University

News Aggregators and Competition Among Newspapers in the Internet
Doh-Shin Jeon*, Toulouse School of Economics
Nikrooz Nasr Esfahani, Toulouse School of Economics
Discussant: Jeffrey Prince, Indiana University

Technology Shocks in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers
Robert Seamans, New York University
Feng Zhu*, University of Southern California
Discussant: Jeffrey Prince, Indiana University

Presenters are indicated with an *


Second Annual Conference on Internet Search and Innovation

Tuesday, June 7 - Wednesday, June 8, 2011
Agenda | Conference Photos

The conference is organized by Professor Daniel F. Spulber, Research Director of the Searle Center and Elinor Hobbs Distinguished Professor of International Business and Professor of Management Strategy, Kellogg School of Management, Northwestern University.

The conference organizers gratefully acknowledge the support of Microsoft and Google.

Session One-Network Innovations and Internet Search

Session Chair: James B. Speta, Northwestern University School of Law

"Social Networks, Personalized Advertising, and Privacy Controls"
Catherine Tucker, MIT

"How is the Mobile Internet Different? Search Costs and Local Activities"
Anindya Ghose, New York University
Avi Goldfarb, University of Toronto
Sang-Pil Han*, New York University

"The Effect of Content on Global Internet Adoption"
V. Brian Viard*, Cheung Kong Graduate School of Business
Nicholas Economides, New York University

"User-generated Content in News Media"
Esther Gal-Or, University of Pittsburgh
Tansev Geylani, University of Pittsburgh
Tuba Pinar Yildirim*, University of Pittsburgh

Session Two-Market Outcomes and Effects of Internet Search

Session Chair: Daniel F. Spulber, Kellogg School of Management, Northwestern University

"When Does a Platform Create Value by Limiting Choice?"
Ramon Casadesus-Masanell*, Harvard Business School
Hanna Halaburda, Harvard Business School

"Landing the First Job: The Value of Intermediaries in Online Hiring"
Christopher Stanton, Stanford Graduate School of Business
Catherine Thomas*, Columbia Business School

"An Empirical Study of Pricing Strategies in an Online Market with High-Frequency Price Information"
Sara Fisher Ellison*, MIT
Christopher M. Snyder, Dartmouth College

"Search Costs and Risky Investment in Quality"
Arthur Fishman*, Bar-Ilan University
Nadav Levy, Interdisciplinary Center (IDC) Herzliya

Keynote Address

Introduction: Bernard S. Black, Northwestern Univeristy School of Law

Searching and Accessing the Right Content, in the Right Place at the Right Time
Gregg Gordon, Social Science Research Network (SSRN)

Session Three-Platform Competition and Internet Search

Session Chair: Ramon Casadesus-Masanell, Harvard Business School

"Language, Internet and Platform Competition: The Case of Search Engine"
Doh-Shin Jeon*, Toulouse School of Economics
Bruno Jullien, Toulouse School of Economics
Mikhail Klimenko, Georgia Institute of Technology

"Platform Competition under Asymmetric Information"
Hanna Halaburda*, Harvard Business School
Yaron Yehezkel, Tel Aviv University

"First-Party Content, Commitment and Coordination in Two-Sided Markets"
Andrei Hagiu*, Harvard Business School
Daniel F. Spulber, Northwestern University

"Search Engine Competition with Network Externalities"
Cédric Argenton*, Tilburg University
Jens Prüfer, Tilburg University

Session Four-Internet Search and Advertising

Session Chair: Gene Burrus, Microsoft Corporation

"Sponsored Search: Do Organic Results Help or Hurt the Performance and under What Conditions?"
Ashish Agarwal*, University of Texas, Austin
Kartik Hosanagar, University of Pennsylvania
Michael D. Smith, Heinz College and Carnegie Mellon University

"Firm Strategy in Contextual Advertising Auctions"
Charlie Gibbons, University of California, Berkeley

"Search Advertising"
Alexandre de Cornière, Paris School of Economics and ENSAE-ParisTech

"Net Neutrality and Innovation at the Core and at the Edge"
Carlo Reggiani*, University of Manchester
Tommaso Valletti, Imperial College London, Telecom ParisTech, and CEPR

Session Five-Antitrust and Internet Search

Session Chair: Geoffrey A. Manne, International Center for Law & Economics

"The Problem of Search Engines as Essential Facilities: An Economic & Legal Assessment"
Geoffrey A. Manne, International Center for Law & Economics

"On the Optimality of Clickthrough Fees in Online Markets"
Michael Baye, Indiana University

Damien Geradin, Covington & Burling LLP

Hal Varian, University of California, Berkeley, and Google

Presenters are indicated with an *


First Annual Conference on Internet Search and Innovation

Thursday, June 10 - Friday, June 11, 2010

The conference is organized by Professor Daniel F. Spulber, Research Director of the Searle Center and Elinor Hobbs Distinguished Professor of International Business and Professor of Management Strategy, Kellogg School of Management, Northwestern University.

The goal of this Research Symposium is to provide a forum where economists and legal scholars can gather together with Northwestern’s own distinguished faculty to present and discuss high quality research relevant to the economics and law of Internet search. The conference will cover academic work on Internet search and the discussion will examine public policy issues in antitrust, regulation, and intellectual property.

Search and the Design of Markets

"Position Auctions with Consumer Search -and- A Structural Model of Sponsored Search Advertising Auctions"
Susan Athey, Department of Economics, Harvard University

"Search, Design and Market Structure" (with Guillermo Caruana and Vicente Cunat Martinez)
Heski Bar-Isaac, Leonard N. Stern School of Business, New York University

"Estimating Demand for Hotels by Mining User-Generated and Crowd-Sourced Content on the Internet" (abstract)
Anindya Ghose, Leonard N. Stern School of Business, New York University

Market Structure and the Internet

"Horizontal Mergers of Online Firms: Structural Estimation and Competitive Effects"
Michael Baye, Kelley School of Business, Indiana University

"Towards a Bill of Rights for Online Advertisers" -and- "Competing Ad Auctions: Multi-Homing and Participation Costs" (with Itai Ashlagi and Hoan Soo Lee)
Ben Edelman, Harvard Business School

"Evidence of a Modest Price Decline in US Broadband Services"
Shane Greenstein, Kellogg School of Management, Northwestern University

Keynote Address

Internet Search: Some Reflections of an Antitrust Lawyer
Damien Geradin, Professor of Competition Law & Economics, Tilburg University and William Cook Global Law Professor, University of Michigan Law School

Internet Search and Coordination

"Search Engine Advertising: Pricing Ads to Context"
Avi Goldfarb, Joseph L. Rotman School of Management, University of Toronto

"Solving the Circular Conundrum: Communication and Coordination in Two-Sided Markets"
Daniel F. Spulber, Kellogg School of Management, Northwestern University

"Coordinating Commerce in the Shadow of the Commons: Business Models in Cyberspace" (with Geoffrey Manne and Joshua Wright)
F. Scott Kieff, George Washington University School of Law and Hoover Institute

Public Policy and Antitrust in Internet Search Markets

"Regulation of Digital Businesses with Natural Monopolies Or Third Party Payment Business Models: Antitrust Lessons from the Analysis of Google"
Eric Clemons, The Wharton School, University of Pennsylvania
Nehal Madhani, Kirkland & Ellis, LLP

"Online Advertising, Identity and Privacy"
Randal C. Picker, University of Chicago Law School

"Returns to Scale in Search Engine Advertising"
Hal Varian, Google, Inc.