Course Details

The Business of Media & Marketing Law

The Business of Media and Marketing Law will delve into the economic, technological, and regulatory dynamics shaping the media industry. Through examining both traditional media models and the impact of emerging technologies, students will develop the ability to critically assess the media marketing strategies employed by global companies and gain insights into the structure, strategies and challenges media organizations face across various sectors. The course will offer an interactive environment highlighting diverse organizational archetypes and the critical deal points that fuel business outcomes) through the lens of today’s top C-suite industry leaders.

Catalog Number: BUSCOM 636

Additional Course Information: Not a lottery course

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Course History

Spring 2025
Title: The Business of Media & Marketing Law
Faculty: Heidelberger, Brian
Washington, Melanie
Section: LA     Credits: 1.5
Capacity: 30     Actual: 10