Course Details
Product Management: Building & Scaling Intelligent Products
Two defining characteristics of the technology industry are its dynamic nature and the interconnected nature of technology products and services. This results in a continuous need for new products—and for managing all of the aspects of discovering, designing, developing, supporting and making money from these products. In technology companies, the Product Management organization is responsible for the “inbound” product development activities as well as “outbound” product marketing activities: discovering customer needs, defining product requirements, orchestrating the development of products and solutions to address these needs, taking new products to market and managing products over their life cycle. In a technology startup, a Product Manager is often a co-founder of the firm. Larger technology firms have specialized Product Management organizations consisting of various types of product manager roles, including Product Managers, Product Marketing Managers, Product Planners and Program Managers. This course equips students with the frameworks, tools and direct experience to become effective product managers. The course focuses equally on product management in technology startup firms and product management in large technology firms. Students will gain hands-on experience via taking their own pitch through the class within teams of 5. The power week MSL course will also focus on day 2 on building intelligent products. As we progress, you'll gain a foundational grasp of machine learning and AI, setting the stage for a deep dive into the world of generative AI and evolving the field of product management. This knowledge serves as a launchpad to reimagine various organizations’ transformation, emphasizing profitability and cost efficiency from the outset.
Catalog Number: BUSCOM 919-0
Additional Course Information:
MSL students only
Course History
Fall 2025
Title: Product Management: Building & Scaling Intelligent Products
Faculty: Shah, Birju Ashvin
Section: 1ON
Credits: 1.0
Capacity: 50 Actual: 26