Course Details

Public Persuasion Skills and Strategies

How is it that innovative ideas become institutionalized as policies? How do organizations clearly communicate their visions, both within their halls and around the world? And how do leaders galvanize and spur others to action, particularly during the most chaotic and anxious times? The answer, in each case, is public persuasion. This course is an intensive workshop in how to develop policy ideas, powerfully articulate them, and secure commitment and action on their behalf. It develops the sensibilities and skills crucial to maximizing personal influence, both in writing and speaking, and particularly in situations where technical knowledge meets multiple stakeholders (including lawyers) and business imperative. It focuses upon: (1) locating key personal convictions, which are crucial to persuading others; (2) employing strategies and techniques for approaching multiple audiences; (3) development of crystal-clear organization of pointed messages; (4) powerful use of language, data, and stories; (5) transformation of technical concepts into impactful ideas; (6) the ability to persuasively employ shared organizational values and experiences; and (7) tangible advice for effective public speaking. No pre-requisites.

Catalog Number: BUSCOM 982-0

Additional Course Information: MSL students only


Course History

Fall 2022
Title: Public Persuasion Skills and Strategies
Faculty: DeSanto, Jason C. (courses | profile)
Section: 1     Credits: 1.5
Capacity: 25     Actual: 0

Summer 2022
Title: Public Persuasion Skills and Strategies
Faculty: DeSanto, Jason C. (courses | profile)
Section: 1     Credits: 1.5
Capacity: 25     Actual: 14

Spring 2021
Title: Public Persuasion
Faculty: DeSanto, Jason C. (courses | profile)
Section: 1     Credits: 1.5
Capacity: 45     Actual: 20

Spring 2021
Title: Public Persuasion
Faculty: Iden, Randall Edward
Section: 2     Credits: 1.5
Capacity: 20     Actual: 0