Course Details

Design Thinking

Design Thinking is intended to introduce students to the design process of design based inquiry and practices. Students will explore the design research based new knowledge synthesis space as a fundamental strategy for creating new, useful and competitive outcomes. The underlying theme of the course is the strategic vision of continuously seeking viable differentiators in commercial spaces, arising from, but beyond the traditional form and function. This purposeful and inventive strategy is very challenging, as many practitioners have never strategically pursued novel solutions as designers, and when challenged to do so in practice they are confronted with the frustration and challenge of seeking opportunities and creating in a crowded space without the tools. A goal for the course will provide the lessons for practitioners develop a familiarity with new knowledge creation by design, both personally and in their organizations. This will include the examination of design strategies, with tangible real-world examples of successes and failures. Ultimately, this course will plant the seed of a creative design thinking culture within the students, stimulating the awareness of the many, often unseen, opportunities beyond form and function for creating viable, protectable and new product and service outcomes that lead to competitive advantages in the marketplace. Readings include cases and articles selected by the professor. There will be a mid-term project and a final project on a topic of the student's choosing; both will require students to draw upon the lessons and skills of the class.

Catalog Number: BUSCOM 970-0

Additional Course Information: MSL students only

Course History

Fall 2019
Title: Design Thinking I: Discovery and Invention
Faculty: Brown, Daniel P.
Section: 1     Credits: 1.5
Capacity: 25     Actual: 2